Digital Marketing
Unethical Marketing
Ever been spammed ? Bought something that looks or is nothing like it was advertised ? Or felt terrible about yourself after watching an Ad(Tama,2019) ? All of these are forms of unethical Marketing. Lets start with spam, so what exactly is spam ? According to sso.agc.gov.sg , “unsolicited commercial communications sent in bulk by…
SEO vs PPC, which is the best ?
Search Engine Optimisation (SEO) and Pay Per Click are the two most effective way of marketing your business through search engines. The most well known search engine would be Google and it processes 3.5 billion searches per day (https://www.lyfemarketing.com/blog/seo-vs-ppc/). So, how does each method work ? Search Engine Optimisation refers to the organic way of…
Internet of Things(IoT) and the dangers of IoT
what is Iot ? Iot refers to the connection of devices to the internet according to (https://www.businessinsider.com/internet-of-things-definition?IR=T). Examples would be cars, kitchen appliances, security systems,electronic appliances and lights in household and commercial environments can all be connected to the internet. An Internet Of Things device refers to any stand-alone internet-connected device that can be monitored…
Mobile Phone Marketing
Ever since Apple introduced the Iphone to the world, the world has changed. Everybody has a screen their pockets, some more than 1. This has changed the way advertising works as traditional advertising ( T.V , radio and newspaper) are no longer as effective! According to https://sbr.com.sg/information-technology/news/483-million-singaporeans-are-now-online and http://statista.com, about 84% of Singaporeans are smart…
HELP ME GO VIRAL !!
Everybody wants to go viral ! But how ?? What happens after you go viral ? For good or bad reasons did you go viral for ? According to to Dao Nguyen, she mentioned in her Ted talk video, she emphasised on the importance of involving participants to participate in the sharing anticipation of something…
Freemium Model
What is a freemium ? Ever heard of the term freemium business model ? How does it work and most importantly how to make it successful? So, what is a freemium ? A freemium refers to a business model whereby the creators let users experience their product, free of charge, untill a certain point whereby…
Importance of understanding target market
As more and more firms are jumping onto social media advertising , it is important to know and understand their target market. This will enable marketers to better market their products and effectively communicate their ideas across. This can be done by analysing data from website/page to determine the profile of the average user (age,…
social media strategy
Social media has changed the way companies advertise and interact with their customers. Social media has also enabled firms and individuals with a low marketing budget to reach out to more potential target than before as advertising on social media (Facebook, Instagram, Youtube, etc) is considerably cheaper than traditional advertising (TV , radio and newspaper…
Follow My Blog
Get new content delivered directly to your inbox.
Ming Wei's Blog 