Mobile Phone Marketing

Ever since Apple introduced the Iphone to the world, the world has changed. Everybody has a screen their pockets, some more than 1. This has changed the way advertising works as traditional advertising ( T.V , radio and newspaper) are no longer as effective!

According to https://sbr.com.sg/information-technology/news/483-million-singaporeans-are-now-online and http://statista.com, about 84% of Singaporeans are smart phone users. Smart phones have changed the way we search for information, communicate, watch our favorite shows,spend our free time and even banking ! Therefore making televisions, radios and newspapers obsolete. Marketers have turned to digital marketing to reach out to their target audiences. Digital marketing is the future as mobile phones have been named the most used device in for internet browsing. do you remember the last time u watch regular television ? Neither do i.

So how does mobile phone marketing work ? Have u seen Ad’s on the games you’ve been playing on your phone? Ad’s appearing on free apps ? non-skippable ad’s on YouTube? Mobile phone marketing is not just restricted to display advertisements, they include smses, emails and even calls. Calls?? u might ask. YES !! CALLS !! Have u ever gotten a call from insurance firms asking if u are interested or advertisements appearing in games ? These are all ways in which marketers use to reach out to their target audiences and make sure their message have a higher penetration rate.

So which is the best place for mobile phone marketing ?

according to Channel News Asia (https://www.channelnewsasia.com/news/technology/singapore-tops-mobile-app-use-and-downloads-app-annie-11157124) these are the most popular apps in Singapore, personally if i were to advertise a product or service Facebook would be my number 1 choice. As technology advances, marketeers should perhaps start looking into augmented reality to sell their products. An example would be Sephora using Augmented Reality to help their customers choose which products suits them more https://www.retaildive.com/ex/mobilecommercedaily/sephora-tries-on-augmented-reality-update-for-real-time-facial-recognition . Which app would u advertise on and how would u run your ads ? Do let me know in the comments !