SEO vs PPC, which is the best ?

Search Engine Optimisation (SEO) and Pay Per Click are the two most effective way of marketing your business through search engines. The most well known search engine would be Google and it processes 3.5 billion searches per day (https://www.lyfemarketing.com/blog/seo-vs-ppc/). So, how does each method work ? Search Engine Optimisation refers to the organic way ofContinue reading “SEO vs PPC, which is the best ?”

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