What is a freemium ? Ever heard of the term freemium business model ? How does it work and most importantly how to make it successful? So, what is a freemium ? A freemium refers to a business model whereby the creators let users experience their product, free of charge, untill a certain point wherebyContinue reading “Freemium Model”
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social media strategy
Social media has changed the way companies advertise and interact with their customers. Social media has also enabled firms and individuals with a low marketing budget to reach out to more potential target than before as advertising on social media (Facebook, Instagram, Youtube, etc) is considerably cheaper than traditional advertising (TV , radio and newspaperContinue reading “social media strategy”